本站编辑:xghl 发布日期：2019-12-15 17:04 浏览次数：
As the saying goes, the second impression is far less profound than the first one. Just as your customers will see your packaging first before they pay any attention to your electronic products. The following are three critical methods of electronic product packaging in marketing.
1. Prominent signs
When you see someone holding a range of Apple products, you usually recognize them immediately because they have recognizable logos. Although not all signs can be recognized at a glance, a conspicuous sign will attract people's attention. A conspicuous sign can actually make people want to know more about the product.
There's a reason why large brands are so serious when they design their logo, because a prominent logo can summarize everything the brand represents on the packaging box and reflect the personality of the brand.
2. Show your concern
In the era of more and more attention to product packaging, Apple's packaging has become more and more subtle. Why do they do this, because Apple wants to show that they care not only about their products and consumers, but also about the earth's environment. Apple was one of the first companies to develop paper packaging for electronic products. Now 71% of consumers say they are likely to buy paper packaging products instead of other materials such as plastic.
Imagine that your customers are eager to wait for your gifts like children at Christmas, and the holiday gifts you give to children are only wrapped in simple kraft paper, and then say that this is a very good package. Do you think this can meet their expectations? You should hope that your customers will be surprised when they open the package on Christmas day Same. If you can do that, then you may build loyal followers.
3. The quality of packaging reflects the quality of products
As a key point, this is Apple's brightest area. Apple is one of the most respected brands in the world, and its logo is also one of the most well-known brands. However, apple spends almost as much time and energy designing product packaging as they do designing actual products. Each box is suitable for each product, which is obviously specially designed for that product. Although you may not have enough budget to design high-quality packaging like apple, you can at least choose high-quality materials.
Packaging is to products what clothes are to people. Your way of dressing and product packaging are also important. Your dress shows the world who you are, and so does your packaging.