包装如何影响电子产品的营销-行业资讯-雪缘园比分直播
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包装如何影响电子产品的营销
本站编辑:xghl  发布日期:2019-12-15 17:04   浏览次数:
就像俗话说的那样,第二印象远远没有靠前印象来的那么深刻。就像你的消费者对你的电子产品没有任何关注之前,这些顾客则将看到你的包装。以下是电子产品包装在营销中至关重要的3种方法。
 
1.突出标志
 
当你看到某人拿着苹果集团出的一系列产品时,由于他们具有可识别的标志,你通常会马上认出来。虽然不是所有的标志都是一眼就能认出来的,但一个显眼的标志会吸引人们的注意力,一个显眼的标志实际上可以使人们想要更多地了解该产品。
 
大型品牌在设计标志时会如此认真是有原因的,因为一个显眼的标志能在包装盒上总结出品牌所代表的一切,并反映出品牌的个性。
2.显示你的关心程度
 
在越来越注重产品包装的时代中,苹果集团的包装却变得越来越细微。为什么这样子做呢,因为苹果集团想要表明,他们不仅关心自己的产品和消费者,而且也关心地球环境。苹果集团是比较早开发为电子产品设计纸质包装的集团之一,现在有71%的消费者表示,他们很可能会购买纸质包装的产品,而不是塑料等其他材料。
 
想象你的顾客像圣诞节的孩子一样热切的等待着你的礼物,而你给孩子们的节日礼物仅仅只用简单的牛皮纸材质来包装,然后说这是一个非常棒的包装,你认为这样子能达到他们的预期要求吗,你应该希望你的消费者在圣诞节那天打开包装时就像收到了很大的惊喜一样。如果你能做到这一点,那么你可能会建立忠实的追随者。
3.包装的质量反映了产品的质量 
作为重点,这是苹果集团最闪耀的领域。苹果集团是全球最受尊敬的品牌之一,其标志也是比较广为人知的品牌之一。然而,苹果集团花费在设计产品包装上的时间和精力,几乎和他们设计实际产品的时间和精力一样多,他们每一个盒子适合每一个产品,显然是专门为那个产品设计的。虽然你可能没有足够的预算来设计和苹果集团一样的高质量包装,但你至少可以选择高质量的材质。
包装之于产品,犹如衣服之于人,你的着装方式和产品包装方式也很重要。你的着装向世界表明了你的身份,你的包装也是如此。
As the saying goes, the second impression is far less profound than the first one. Just as your customers will see your packaging first before they pay any attention to your electronic products. The following are three critical methods of electronic product packaging in marketing.
 
 
 
1. Prominent signs
 
 
 
When you see someone holding a range of Apple products, you usually recognize them immediately because they have recognizable logos. Although not all signs can be recognized at a glance, a conspicuous sign will attract people's attention. A conspicuous sign can actually make people want to know more about the product.
 
 
 
There's a reason why large brands are so serious when they design their logo, because a prominent logo can summarize everything the brand represents on the packaging box and reflect the personality of the brand.
 
2. Show your concern
 
 
 
In the era of more and more attention to product packaging, Apple's packaging has become more and more subtle. Why do they do this, because Apple wants to show that they care not only about their products and consumers, but also about the earth's environment. Apple was one of the first companies to develop paper packaging for electronic products. Now 71% of consumers say they are likely to buy paper packaging products instead of other materials such as plastic.
 
 
 
Imagine that your customers are eager to wait for your gifts like children at Christmas, and the holiday gifts you give to children are only wrapped in simple kraft paper, and then say that this is a very good package. Do you think this can meet their expectations? You should hope that your customers will be surprised when they open the package on Christmas day Same. If you can do that, then you may build loyal followers.
 
3. The quality of packaging reflects the quality of products
 
 
 
As a key point, this is Apple's brightest area. Apple is one of the most respected brands in the world, and its logo is also one of the most well-known brands. However, apple spends almost as much time and energy designing product packaging as they do designing actual products. Each box is suitable for each product, which is obviously specially designed for that product. Although you may not have enough budget to design high-quality packaging like apple, you can at least choose high-quality materials.
 
Packaging is to products what clothes are to people. Your way of dressing and product packaging are also important. Your dress shows the world who you are, and so does your packaging.
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